About Dream It. Do It.


The Manufacturing Institute and Dream It. Do It.

Why was Dream It. Do It. created?

Today’s manufacturing is about advanced technologies, state of the art facilities, and fast paced work environments. But most of all, manufacturing is about those people who like to see the product of a hard day’s work. However, this is not the impression of manufacturing that is held by many Americans today. Only 35 percent of parents say they would encourage their children to pursue careers in manufacturing, despite the advanced skills and high pay that are characteristic of work in today’s advanced manufacturing industry.  This is due to a perception of manufacturing that existed a generation ago but does not represent the current reality of the industry.

To put an end to this misperception, the Manufacturing Institute launched the Dream It. Do It. network in 2005.  Dream It. Do It. works to change the perception of the industry and inspire next-generation workers to pursue manufacturing careers.  Members of the Dream It. Do It. program gain access to national support and resources to aid their pro-manufacturing efforts and join a network of industry leaders that implement activities to meet local, regional and statewide workforce needs.

The initiative offers local manufacturers, schools, community-based organizations and other stakeholders the opportunity to partner with a respected national platform to promote manufacturing as a top tier career choice in the United States.  Dream It. Do It. promotes manufacturing to three distinct target markets: student, parents, and educators.  In 2015, the network successfully engaged: 

  • 426,000 students
  • 76,000 parents and educators
  • 8,600 manufacturers

Click here to learn more about the Manufacturing Institute.


Associated Industries of Vermont, Manufacturing Renewal, and DIDI Vermont

AIV, the leading state-wide manufacturing association in Vermont and a member of the NAM’s State Associations Group, join the Dream It. Do It. network and launched DIDI Vermont as the official state chapter.  It is administered under Manufacturing Renewal, an initiative created by AIV to oversee our existing and new educational and community oriented programs.

Representing Vermont’s industrial and business community for nearly 100 years, AIV has the quality and diversity of membership, and the credibility and connections throughout the business community and public sector, to gather and promote best practices already proven to work around the state and also to innovate new models and services under the auspices of our Manufacturing Renewal programs like DIDI Vermont.

With AIV’s special relationship with the National Association of Manufacturers and its Manufacturing Institute, we are also uniquely positioned to bring to Vermont successful models and services developed around the country.

Click here to learn more about Associated Industries of Vermont.

DIDI Vermont will:

  • Inspire, educate, and train students and current workers to eliminate the skills and employment gaps facing Vermont manufacturers.

  • Empower teachers and schools at all levels to be the leading national and world models for excellence in fusing education and career preparedness.

  • Raise Vermont’s quality workforce advantage to be a critical competitive edge in retaining, recruiting, and growing manufacturing in the state

Creating Your Own Dream It. Do It. Program

We welcome and encourage all Vermont organizations dedicated to the core missions of Dream It. Do It. to partner with us in providing services and resources.  In addition, we are authorized by the Manufacturing Institute to officially license more local or otherwise specially focused Dream It. Do It. programs within the state of Vermont.  If you are interested in this option, please contact us to discuss your ideas further.

Email us us to discuss licensing options.